Thank you 'Buzz in a Box' agency! They have joined the current trend to promote a brand by including its highest competitor. Kit Kat had the same idea when it challenged Oreo to a game of Tic Tac Toe on Twitter earlier this year.
Pepsi, the drinks giant issued an ad through this agency showing a can of Pepsi 'spookily dressed' as Coca-Cola for Halloween. Not only does it remind us of a haunting Little Red Riding Hood analogy, it also cleverly utilises the extreme rivalry between these two giant brands (at Pepsi's advantage)!
I'm sure Coca-Cola didn't even mind that much - it was free advertising for them.
Well done Buzz in a Box...
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