3/18/2013

Jackpot Joy 'relish' the idea of another PR stunt!

Remember JackpotJoy's last stunt? (That's probably because it was only last month) - the giant rubber duck on the River Thames. Granted, it did cheer up the city of London and bring a bit of laughter to a wet and windy day but I do think the mantra, quality not quantity, should apply here. Now, JackpotJoy has planned a second (way more complicated stunt) - turning the gherkin into a REAL gherkin...



I may be being a little rash, because it is only a picture stunt at the moment, but it really wouldn't surprise me if they attempted to make this a reality. Can you imagine being told by your boss that you had to go spend the next few weeks wrapping the gherkin in green cling film..? The staff are going to get themselves into a right pickle about this one! They'll end up turning more sour than the vegetable itself.. (Ok I'm stopping)

Michael Saunders, Managing Director of Jackpotjoy.com, adds: “It’s been a long and rather miserable winter and we felt everyone was in dire need of cheering up again! The Gherkin is such an iconic building and with a name like that we just couldn’t resist the opportunity for some more daft fun by attempting to transform it into the very thing it is so aptly named after! It would make for a hilarious and spectacular sight that we’re certain would spread a lot of smiles and laughter across the capital.”

Will they or won't they..? I guess we will all stay tuned to find out.

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