With 12 out of every 1000 people in the UK suffering with Obsessive Compulsive Disorder, a large majority of us do not know how frustratingly repetitive and obsessive a daily routine could become. Whether it is racing back to your front door over 10 times just to be completely sure you have locked it, or scrubbing your hands over and over until they are red raw, OCD can cause a high level of anxiety and can have long term effects on a persons life. McCann Digital Israel, part of the top Worldgroup agency, were approached by the OCD foundation to create an advert that would spread awareness around the world. They did just that, spending £0.00 on a Youtube advert that has gained over 83,000 views since May, 2011. (The agency have also found huge success in their new Anti-Drugs Facebook Timeline campaign which can be found on Youtube.)
The successful OCD advertistment is 0.01 seconds long and will have to be played several times before the viewer can read the full advertisement. McCann Digital Israel wanted their viewers to
experience just a fraction of what a sufferer of OCD goes through each day. Although there is a slight annoyance in having to watch the video more than once, perhaps having to click play over and over again really is the most effective way of getting their message out there. Take a look at the video below (several times) and decide for yourself...
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