Rethinkcanada, an advertising company based in Toronto & Vancouver, have launched a new advertising campaign that will take place on transit trains. As you can see from the picture, the advert is placed on the ceiling so that commuters can look up, see their lack of hair, read the advert and hey, presto! This hair loss treatment is for them! Is this in bad taste? I'm inclined to believe it is. Although the location of an advertisement is important, it should be deemed fundamental that their clients do not feel humiliated, upset or angry. I dread to think how this poor bald gentleman reacted when he looked up into the mirror, yet I do not doubt that he felt at least one of the emotions I just described.
This advert is screaming out people's insecurities; it is indiscreet and too revealing. It definitely achieves awareness and probably a lot of laughs, yet has this advert taken a step too far? Or am I just being too sensitive? I think the answer depends on whether you have hair or not...
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