Today I had a great opportunity to go to Soho, London and visit the friendly team at Truffle PR; a boutique Public Relations agency owned by Ellie Hernaman.
In a great location with an inviting and creative office, this boutique company encapsulates everything that a modern PR company requires. Their passion for the social media and what it can do for brands is very relevant to today's lifestyle and culture.
Take The Special K's, for example. An up and coming band that Truffle PR supports. In juxtaposition with great press in the papers and online, Truffle are constantly tweeting about the band's success and re-tweeting the likes of Caggie Dunlop (Made in Chelsea star), who is a supporter of the band.
Their passion for Pinterest, Facebook and Twitter is fundamental to the success of their brands. Got Wood, an underwear brand by Wildhorse clothing, has reached 4000 followers on twitter. That is 4000 people reading about their brand, yet it costs them nothing..
More PR companies need to realise the importance of the social media, because it really is the future...
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