With the social media being used by brands everywhere, it is no surprise that the UK's leading chocolate company, Cadbury, reached 1 million "likes" on its Facebook fan page. It was inevitable; Facebook users all over the world are liking thousands of pages a day, but I wonder how many of these pages like us back?
Chocolate has been proven by scientists to release heightened feelings of happiness/pleasure after eating it, so isn't it fantastic that Britain's No.1 chocolate company are striving to do the same? Cadbury decided to celebrate their chocolate lovers by creating an enormous Cadbury "like" button, made out of 100% pure Cadbury dairy milk pieces.
The challenge took days of designing, planning and constructing alongside a team of hard working employees. They then ended the challenge with a fan placing the last piece on the giant model... Okay, the final product wasn't exactly fine art but is it not a fantastic stamp of their appreciation and their loyalty to Cadbury's customers?
Whether or not you like it, I'm sure they have successfully melted the hearts of fans everywhere..(and probably a few hundred bars of chocolate too)! Overall, a massive 'thumbs up' to the brand!!!
Take a look at their "in-the-making" video here:
No comments:
Post a Comment